What is SODA?
A stylish food & chill bistro
A lifestyle: a brand in every detail, style in everything — from uniforms to stickers — and a community: we bring people together and create a space to spend time together for stylish, active and sporty people of all ages.
The concept: A unique, stylish space designed down to the smallest detail, created for those who are tired of searching for the perfect place on the Bukit. Here the surf vibe meets a well-thought-out, functional space and turns into a one-of-a-kind experience every guest is guaranteed to get.
A space that adapts to the guest’s rhythm and fits perfectly whatever they have planned for today.
Values
- Freedom
- Lightness in every touch, embodied in street culture.
- Quality
- In food, design, music and every detail we use only selected, high-quality products.
- Excellence
- We strive to give guests an unprecedented level of quality in every part of their experience: what they see, eat and drink, hear, who they meet and how they spend their time in the cafe.
- Hospitality
- We create a space where every guest feels welcome and special, and where their rhythm and wishes are respected.
- Care
- We take care of our guests and our team so that people want to come back. We understand that everyone has their own rhythm and try to find the perfect solution for each guest.
- Creativity
- We support and encourage innovation in cooking, design and service.
Opening hours
7:00–22:00
brunch until 15:00
pizza, pasta and street food any time.
Who we are for
At the heart of the brand is someone who has lived in Bali for a long time and knows all the pros and cons of island life. But they are not the guest.
They are the one who recommends the place.
The guest is a tourist or someone who often visits the island. They chose SODA because it has everything they miss elsewhere:
- An atmosphere of summer lightness and slow time
- Their tribe, where they feel at ease
- A multi-format space and a calm, cool place to escape to
- And, of course, good food made from quality ingredients, with pleasant music in the background
They are easy-going but value their space. They are tired of looking for a place that has it all, tired of moving from spot to spot to eat, meet friends or work — and now they have found everything Here.
Audience
Age range:
20–50 years
Strong seasonality: summer (fewer Russians) and winter (more Russians)
The guest experience: what they see, hear and feel
Sees
A stylish two-level space with different paces of life. The ground floor is active and lively, the upper floor quiet and cosy. Guests choose the rhythm that suits them today.
Hears
Light, stylish music. DJ sets that don’t interrupt conversation but create a calm, feel-good atmosphere — no rush, no noise.
Feels
At home among their own — their rhythm is respected, their taste understood. People here love Bali, food and good company. You are remembered and expected. Want to work? Go ahead. Want to chat? There’s a place for that too.
Why they come back
Rational benefits
- Tasty food
- Fast yet high-quality brunch-style cooking. A Russian chef, consistently high standards, quick service.
- Cocktails & cider
- A cocktail list and signature lemonades that no other place of this format on the Bukit has.
- Multi-format
- Two levels, two atmospheres: the ground floor is lively, with quick food and cider; the upper floor is calm, for coffee, work and meetings. Every table works for a meal or a laptop.
- Shop
- A small street shop right inside the cafe. Brands you can’t find elsewhere in Bali (or only in Canggu), and new finds.
- Convenience
- A new, stylish cafe not in Uluwatu but in the centre of the Bukit. Easy to reach from anywhere, cool inside, with parking. No need to change places if you want to work and hang out.
Why they come back
Emotional benefits
- Community
- We don’t just feed people — we build a cosy community for those who love surfing, freedom, simple joys and open people.
- Enjoying the time
- Whatever you choose — eat, work or just be — you’ll enjoy the time you spend here.
- Style
- A space with a vibe you want to come back to again and again. Great music, beautiful people, a stylish team — everything inspires you to be your best self.
- One of us
- Every guest is like an old friend. We gently draw you into our atmosphere. Want quiet? You’ll get it. Want attention? You’ll be noticed.
- Acceptance
- No one judges you here. All you get is respect for your rhythm. The team remembers your preferences and may surprise you just because they care.
Vibe & design
Brand book — the brand pyramid
SODA is a fully branded concept with a strong visual identity, ready to expand.
We have it all: logos, fonts, packaging, staff uniforms, stickers, tape designs — consistent, stylish and ready to scale.
It’s not just a cafe — it’s a brand ready to grow.
- Brand essenceA space that adapts to a person’s rhythm
- Brand personalityA person, a foreign tourist in Bali who knows the island and recommends SODA to others
- Brand valuesFreedom • Quality • Excellence • Hospitality • Care • Creativity
- Emotional benefitsCommunity • Enjoying the time • Acceptance • Own vibe • A place you want to come back to
- Rational benefitsFast yet tasty food • Cocktails & cider • Two floors, two vibes • Shop inside • Convenient location
- What the guest sees / hears / feelsSpace: two floors, active and calm • Music: unobtrusive DJ chill • Atmosphere: respect for the guest’s rhythm
Food
Drinks
Shop inside
SODA offers not only coffee but also its own shop corner.
What we sell: clothing, merch, stickers, art
A dedicated space where guests can discover, collect and take home a piece of SODA.
Why it works
10+ years
in hospitality, with working projects in different countries; SODA is a ready, operating project
1 month
profitable from the first month
Footfall
We consistently hit our monthly financial targets and keep a high flow of guests.
Millions
of views on Instagram
30K+
followers worldwide — we are building a global community
4.8
Google rating: 4.8 from 2,400 reviews in 7 months.
4.9
Delivery rating: 4.9 — an achievement we are truly proud of.
Scale
The project was built for expansion from day one
Menu
Easy to roll out to other cafes
Brand power
The power of the brand is at your service.
- We don’t just run cafes — we build a brand. SODA is backed by a strong creative team: talented designers, content creators and media experts.
- We know how to create viral moments — from Instagram Reels with millions of views to thoughtful partnerships and collaborations with great brands.
- We build a community, not just a customer base — and we know how to grow it.
- You get access to our brand assets, creative team and marketing tools. We are ready to invest in major campaigns and support sub-brands under the SODA umbrella.
By joining SODA you don’t start from scratch — you become part of a brand that is already gaining momentum.
Revenue streams & sub-brands
Built-in opportunities to grow beyond the cafe.
SODA is not just one concept — it’s a brand ecosystem with many ways to earn additional income:
“TeaDuck”
Our signature tea line. Playful packaging and a bright style — perfect for retail and export.
Surf Shop
Selling surf gear in the shop: accessories, wax, zinc, leashes, fins.
Dark kitchen: pizza delivery
A separate production and delivery model using kitchen products under the SODA brand.
Dark kitchen: sushi & roll delivery
A second, scalable concept under the same brand.
Join the SODA movement!
Europe
Southeast Asia
Australia
Two paths to partnership
SODA Partnership
A partnership with a fully ready brand: a strong identity, a proven business model and a professional team that takes care of everything, from choosing the location to the launch and day-to-day management. You invest in a clear, scalable business with a highly engaged audience, transparent economics and payback — with no operational routine on your side.
Key advantage: significant savings on opening and launch, thanks to a team and technology that can be scaled.
SODA Franchise
Not just the right to use the brand, but a ready, stylish and profitable business with a visual identity, a proven model and a team that handles everything — from choosing the premises to day-to-day management. You choose your level of involvement — from a basic franchise to a turnkey format — and launch a cafe that can turn a profit within 6 months and pay back in 3 years.
Partnership Model (Bali)
- Investment:
- 100% from the partner
- Profit:
- split 50/50 between the investor and SODA
- Ownership:
- investor — 60%, SODA team — 40%
- On sale:
- 60% of the proceeds to the investor, 40% to SODA
SODA’s share is kept through any change: a sale, a change of management, etc. Strategic decisions (including selling the project) remain with the SODA team as the brand owner.
Financial guidelines
- Operating profit within 6 months of opening
- Full payback: about 3 years on average
-
1 new cafe
Investment $200K–$250K
Expected profit: $15K–$20K per month
Investor’s share: $7.5K–$10K per month
Brand ownership: stays with the SODA team
Brand usage rights: perpetual
Payback period: 2.3 years
-
2 new cafes
Investment $450K–$500K
Investment can be staged per cafe over 1 year.
Expected profit: $30K–$40K per month
Investor’s share: $15K–$20K per month
Brand ownership: stays with the SODA team
Brand usage rights: perpetual
Payback period: 2.3 years
-
3 new cafes
Investment $700K–$750K
Investment can be staged per cafe over up to 2 years.
Expected profit: $45K–$60K per month
Investor’s share: $22.5K–$30K per month
Brand ownership: stays with the SODA team
Brand usage rights: perpetual
Payback period: 2.3 years
-
49% of the company
(3 new cafes + the existing cafe in Uluwatu)
Investment $1M
Investment can be staged per cafe over up to 2 years.
Expected profit from the existing cafe (from the first month): $14K–$20K per month
Investor’s share: $7K–$10K per month
Expected from the new cafes after 1 year, including the existing cafe: $60K–$80K per month
Investor’s share: $30K–$40K per month
Brand ownership: a 49% share in the SODA brand
Profit share: 49% of the company’s total profit
Additional income: franchise sales and other brand-related projects
Payback period: ~3–5 years, depending on construction and the investment schedule
Income scenarios after payback
We consider two main scenarios:
1. Fast capitalisation through a sale
Investor advantage: 2× profit after 3 years
After 3 years of operation and full payback, you can sell the business at a 2× multiple — getting back not only your investment but also a profit equal to the next 3 years of operation, at once, in a single payment.
2. Long-term ownership
Keep the asset and continue to receive monthly profit, while SODA remains the management team and ensures stable operations for up to 10 years.
Investment options in Bali
Canggu
Kuta
Uluwatu
Franchising (worldwide)
The SODA franchise is a ready, stylish and profitable business. Choose your level of involvement — from the basic brand concept to a complete turnkey solution with full operational management by our team.
-
Basic
$30k
Get the brand concept, menu and operations manuals you need to run the cafe yourself.
-
Standard
$40k
Everything in the basic package, plus design concepts, team-structure recommendations and a marketing strategy.
-
Premium
$50k
A complete turnkey solution. Our team supports you at every stage — from choosing the site and overseeing the design to interviewing candidates and delivering the marketing plan.
Franchise packages compared
Swipe the table sideways →
| Feature | No royalty | With 6% royalty | ||
|---|---|---|---|---|
| Premium 50K | Standard 40K | Basic 30K | 10K | |
| Choosing the premises: Technical requirements for electricity, gas, water, drinking water, sewerage, etc. | included | included | included | included |
| Space plan: dining room, kitchen, bar, toilets, changing room, extra rooms | included | included | included | included |
| Feedback on premises found by the franchisee: you send us options, we choose and recommend | included | included | included | included |
| General layout based on our cafe: minimum area, where everything goes, etc. | included | included | not included | not included |
| Layout plan for the client’s specific premises | included | not included | not included | not included |
| Dining-room layout Standard plan based on our cafe | included | included | included | included |
| Feedback on options proposed by the franchisee | included | included | not included | not included |
| Layout development (not a final plan to the client’s measurements, but joint work: we define the seating, the designer picks the specific tables, chairs, armchairs, etc.) | included | not included | not included | not included |
| Kitchen & bar layout Standard plan based on our cafe | included | included | included | included |
| Feedback on options proposed by the franchisee | included | included | not included | not included |
| Layout development to the franchisee’s equipment sizes (not the final plan — their technologist will do that) | included | not included | not included | not included |
| Equipment List of recommended equipment (kitchen, bar, dining area) | included | included | included | included |
| Feedback on the client’s equipment, dining and cashier layouts; advice on cutting costs and saving space | included | included | not included | not included |
| Equipment layout (kitchen, bar, dining area) recommended for the client’s premises | included | not included | not included | not included |
| Design Design brand book: materials for the designer — wood, tiles, etc. | included | included | included | included |
| References (design by the franchisee; we give feedback and approve the design) | included | included | included | included |
| Interior concept for the designer: specific interior details, colours and materials, with references | included | included | not included | not included |
| Overseeing the designer’s work and analysing the cost of the chosen materials | included | included | not included | not included |
| Brand identity: menu templates, brand book, logo, design solutions, uniform design, street banners and signage, stickers, souvenirs. | included | included | included | included |
| Team Hiring list based on our cafe | included | included | included | included |
| Staff procedures | included | included | included | included |
| Recommended kitchen, bar and floor staff for the franchisee’s cafe | included | included | not included | not included |
| Taking part in interviews with candidates for the franchisee’s team | included | not included | not included | not included |
| Menu recipe cards for the brunch, dinner and bar menus; dish management | included | included | included | included |
| Consulting and help with developing the client’s own additional recipes | included | included | not included | not included |
| Up to 10 recipes developed on request; menu redesign for the local market | included | not included | not included | not included |
| Finance Standard financial model (food cost, rent, marketing) | included | included | included | included |
| Adapted / customised financial model | included | included | not included | not included |
| Budget for the first months and how to track it | included | not included | not included | not included |
| Software & IT. Recommendations on POS systems, printers and tablets | included | included | included | included |
| Checking the system setup and initial data entry | included | included | not included | not included |
| Help with local solution providers if the country has special requirements | included | not included | not included | not included |
| Marketing materials | included | included | included | included |
| Social media strategy | included | included | included | included |
| Video and photo content | included | included | included | included |
| Promo posters for social media | included | included | included | included |
| Promo posters for the interior | included | included | included | included |
| Marketing consultations and tailored proposals for growth in your country | included | included | not included | not included |
| Recommendations on the marketing team and roles | included | included | included | included |
| Standard marketing plan | included | included | included | included |
| Feedback on the client’s marketing plan | included | included | included | included |
| A marketing plan developed for the client by SODA’s marketing team | included | included | not included | not included |
| Feedback on delivering the marketing plan and strategy, with optimisation from the SODA team | included | included | not included | not included |
| Setting brand-development tasks for the client’s marketing team and follow-up meetings | included | not included | not included | not included |
| Scheduled advertising-strategy meetings | included | not included | not included | not included |
| Adapting and optimising the advertising strategy; advertising consulting | included | not included | not included | not included |
50K — Premium · 40K — Standard · 30K — Basic
Let’s open SODA together.
Write to us — we’ll tell you more about the partnership and the franchise.
